martes, 21 de agosto de 2007


Guadalajara cafe has a Chicago connection

Submitted by Visitor on Thu, 08/16/2007 - 20:58.

By Amanda Nielsen

To read more about Amanda's experiences in Travel Writing Mexico see her blog at

In a small Guadalajara café, each day begins with a rendition of "Everybody's Free (to Wear Sunscreen)," a song based on a column by a Chicago Tribune columnist Mary Schmich.

One of the owners of the café, Myriam Vidriales, had a fellowship at the Tribune for four months in 1999, and, through a series of coincidences, later discovered the column interpreted in song by Baz Luhrmann.

While people all over the world identified with the column as it mistakenly spread across the Internet as a commencement speech given by Kurt Vonnegut, it has become especially significant to Vidriales and her husband, Eduardo Castaneda, both former journalists.

They translated the column into Spanish and turned these words into artwork on a wall in their recently opened Café Morgana. The words are painted in hand-drawn black script and fill an entire transparent wall in the back of the café. A handful of words are larger and yellow to draw more emphasis: "canta", "mucho calcio", and "respeta a tus mayores," or "sing", "get lots of calcium," and "respect your elders." Some letters and words are thicker and darker than others and their shapes create a tree with long branches that stretch and blend with the other words.

"It's a very long story," said Vidriales, who sports dark, shoulder-length hair, a flowing skirt, and an energetic face. She was on a trip with a friend when she heard the song by Baz Luhrmann on the radio. She felt like she could connect with the message, so she looked it up on the Internet and discovered that it was written by Mary Schmich. She couldn't believe it -- the author was a former colleague who had sat near her at the Chicago Tribune.

When she and her husband were creating the café, they decided they wanted to write something on one of the walls. They thought about poems and lyrics, but one day, a friend from China emailed her the lyrics of this song and she realized that this was what had to go on the wall. "It's a story of many interesting coincidences," she said.

Vidriales, 34, and her husband, Castaneda, 36, created a welcoming, artistic and down-to-earth atmosphere at Café Morgana, which opened on April 16, 2007. The had considered the idea for almost 10 years.

"A mi me gusta café," Castaneda said explaining his taste for coffee. They often like to invite friends over to their house for coffee, so they thought it would be neat to open a café.

Viviana Vazquez, 30, sat outside the café with her friend Gillian Lomeli, 26, sipping a beer and eating chips sprinkled with Tabasco sauce. She said this was the third time she had visited the cafe since it opened three months ago. "My favorite thing about the café is the design and the decoration," she said.

This eclectic and artsy café is like a Mexican version of Starbucks, but much more original and unique. Little touches of flair have been added by the owners and appear everywhere such as the mirror in the women's bathroom that says, "Eres hermosa," or "You are beautiful," and the crystal and mirror sun-catchers hanging in random corners.

Comfortable indoor and outdoor seating, the warm red, green and golden-yellow paint, relaxing music of Coldplay, soft jazz and world music, and an influence of nature such as silhouettes of tree branches painted on the walls and leaf-print armchairs, create a Zen-like atmosphere that permeates the café.

Vidriales and Castaneda hired a friend to create designs for the café based on the colors and ideas they envisioned. According to Castaneda, they gathered inspiration from movies and European cafes and finally created the combination art nouveau/art deco café it now is.

The menu sports a wide range of items, from different types of paninis and quiches,to chocolate truffles and cakes, and a wide selection of tea, coffee or chai lattes.

Castaneda said that the number of customers varies a lot, but on a "good" day they have about 50 people come into the café and joked that "on a bad day, two." Many customers are "regulars" who come in about three times a week. They try to encourage regular customers by offering a punch-card for a "coffee on the house" after the purchase of 10 coffees.

Castaneda, resembling a movie-director donning shaggy dark hair and glasses, mainly works at the café. He said his two favorite things about working there are making people feel good with his coffee, sandwiches, and food, and talking to and meeting new people.

Vidriales works at the café when she can, but is now the press manager of the Feria del Libro, the largest Spanish-language book fair, that takes place annually in Guadalajara from November 24-December 2.

Like her husband, she enjoys working at the café because of the interaction with people, and says that it is very similar in some was as being a reporter. "It's something that also connects you to the people," she said.

At the end of each day, Castaneda steps behind the red-beaded curtain into the kitchen and presses a button. As the waitress sweeps up and Castaneda puts things back where they belong, the "Sunscreen" song plays in the background.

"If I could offer you only one tip for the future, sunscreen would be it...Don't waste your time on jealousy. Sometimes you're ahead, sometimes you're behind. The race is long and, in the end, it's only with yourself...",0,4664776.column?page=1

Café Morgana is located on Pedro Moreno 1290 (just a few blocks from the main Avenida Chapultepec). They are open Monday-Friday from 8:30 a.m.-10:00 p.m., and Saturday from 5:00 p.m.-11:00 p.m. You can visit them on the web at:

20 comentarios:

Ernest & Co. dijo...

Me parece fantástico que el concepto del Café Morgana esté traspasando las fronteras. !Felicidades a Eduardo y Myriam!. Nos estamos viendo.

ojoambulante dijo...

Ey! muy bien por el Morgana, me uno a la recomendación, sólo editaría eso de que son la versión mexicana del Starbucks si ese es el enemigo a combatir, je je. Ya los visitaré pronto otra vez.
un abrazo,

Anónimo dijo...

Estoy deseando ir al Morgana... Creo que voy a planificar un viaje a México solo para incluir el Morgana en el plan de viaje. Saludos desde Madrid, Myrian preciosa...

Anónimo dijo...

ah at last, I found your article again. You have few [url=]useful tips[/url] for my school project. Now, I won't forget to bookmark it. :)

Anónimo dijo...

singles in indianapolis [url=]dating green glass[/url] hotsingles wales dating

Anónimo dijo...

dating direct uk [url=]sim dating games[/url] surat dating under age dating

Anónimo dijo...

how long should i smoke my spareribs [url=]generale per la salute[/url] foot cut diabetic dog belize breast
beaded heart instruction [url=]weight loss[/url] west ashley family medicine [url=]birth control pills lowering intraocular pressure[/url]

Anónimo dijo...
[url=]ssri drugs[/url] kinney drugs locations [url=]what is depakote er[/url]
drug handbook and online
[url=]united states 2005 census report on prescribed drugs[/url] list of all statin drugs [url=]hyzaar[/url]
shoppers drug mart survey
[url=]the history of club drugs[/url] support group erectile dysfunction [url=]adalat norvasc[/url] migraine feverfew pharmacy study [url=]adalat xl[/url]

Anónimo dijo...


Do you guys watch movies in theater or on internet? I use to rent DVD movies from [b][/b]. Recently I discovered that we can watch all new movies on internet on day, they are released. So why should I spend money on renting movies??? So, can you guys please tell me where I can [url=]watch latest movie Johnny English Sequel 2010[/url] for free?? I have searched [url=][/url], [url=][/url], [url=][/url] but, Could not find a good working link. If you know any working link please share it with me.


Anónimo dijo...

auto deatailng matt miller racing
[url=]mercedes pascual[/url] ipod interface mercedes [url=]cook county forest perserve eagle scout projects[/url]
diamond dodge in bastrop
[url=]john auto sales[/url] super auto parts [url=]jeep wrangler tow bar bakersfield[/url]
north american international auto show treefrog
[url=]automobile parts diagrams[/url] pinkems mercedes [url=]aprilia sonic gp 50[/url]

Anónimo dijo...

eastern travel oneonta ny were did hernando cortes travel from
[url=]cheapest travel from copenhagen to berlin[/url] travel from calgary winter [url=]vueling airline[/url]
claims of time travel
[url=]bobbin lace travel pillow pattern[/url] government travel orders [url=]tourism industry sector council[/url]
alaska travel vacations travel nursing government jobs [url=]nunavut arctic tours[/url]

Anónimo dijo...

gift travel tour for college student travel security devices
[url=]illinois travel map[/url] singapore travel gun [url=]best snorkeling tours in cancun mx[/url]
mount rushmore travel guides
[url=]chicago theater travel packages[/url] used sunnybrook travel trailers [url=]boeing company mission statements[/url]
travel clinics indiana san diego travel deals [url=]airlines out of youngstown ohio[/url]

Anónimo dijo...

business travel budget parisfood on line air travel airline ticket deals
[url=]personalize coffee travel mug[/url] travel lodge on the a13 [url=]airline seat counter[/url]
honolulu travel
[url=]travel to acadia national park[/url] coach travel to manchester airport [url=]buy tokio hotel album[/url]
travel consolidators ltd ovation travel [url=]mcdonalds perth airport[/url]

Anónimo dijo...

dark star adult
[url=]adult ads baltimore[/url] skinny porn site [url=]what is illeagal porn[/url]
fernanda lima porn
[url=]hentai free galleries[/url] free english training software sound pronunciation adult [url=]erotic stories free porn[/url]
dbz hentai porn
[url=]free porn big white dicks[/url] top50 adult password sites [url=]hentai mafia[/url]
first gay anal stories
[url=]dildo free galleries[/url] cost for an adult to go to science city in union station [url=]fart sex gay[/url]

Anónimo dijo...

adult tv onine
[url=]hentai hinata[/url] amateur gone wild free porn [url=]shemale free movie downloads[/url]
xxx zshare
[url=]adult onise stores[/url] stores adult las vegas [url=]free erotic adult videos[/url]
girl anal masturbation video
[url=]totally spies hentai videos[/url] glamour amateur free video fuck [url=]free erotic ebony porn photos[/url]
britney adult game
[url=]harig way lubricant[/url] porn psp search [url=]videos of girls wearing thongs[/url]

Anónimo dijo...

movie making [url=]Step Up[/url] final days of planet earth movie [url=]The Sandlot[/url]
the wedding date movie debra messer [url=]Vratice Se Rode - Epizoda 23[/url] holy grail movie quotes [url=]Daywatch[/url]
friday night lights movie script [url=]Days of Darkness[/url] details on the movie antwone fisher [url=]Ice Spiders[/url]
quick and the dead movie western [url=]Rockman - The Program Of Light And Dark[/url] playboy playmate movie free [url=]The Christmas Tale[/url]

Anónimo dijo...

domnatricksshoes kleinschmalkalden [url=]laurentian[/url] equity shoes ralph lauren walnut [url=]interior designers bristol[/url]

Anónimo dijo...

cheap nike air jordan shoes mng clothes stores sydney australia [url=]born shoes[/url] laurie klein mesh clothes [url=]chihuahua clothes[/url]

Anónimo dijo...

new york school of medicine michael owen [url=]kamasutra longlast condoms[/url] niacin correct dosage
tea houses in south jersey [url=]generale per la salute[/url] what does it mean when a person throws up blood [url= ]our lady of lourdes medical center camden nj [/url] doom 3 zsec health
extreme breast implants [url=]risperdal[/url] mrsa infections on the rise
penis glands [url=]hypnotherapy[/url] hair loss menstration [url= ]health food stores in minneasota [/url] medical research council litigation consulting firm

Anónimo dijo...
Este blog ha sido eliminado por un administrador de blog.